Highly Loaded
My Dirty Hobby (MDH)
McDonald's Promotion
- My Role
Team Leadr
- Client
MindGeek
- Category
E-commerce
- Start Date
Sep 2019
- End Date
Feb 2020
- Location
USA - Netherlands
- Backend:
Laravel 6, PHPUnit
- Frontend:
JavaScript, Vue.js 1
- Database:
PostgreSQL 11
- Hosting:
Azure
Overview
The MPromo project was undertaken in collaboration with McDonald's to enhance their existing platform. This project is part of the broader Local Store Marketing (LSM) initiative, which aims to create a scalable, modular platform based on REST APIs. The platform includes essential features like permissions, user management, and authentication. Additionally, it integrates social media APIs such as Google My Business and Facebook.
One specific aspect of the MPromo project involved the development of a website module to support local websites for McDonald's Netherlands. Furthermore, within this project, a sub-module was created to allow customers to make reservations for children's parties. The MPromo project is part of the broader LSM project, contributing to its comprehensive functionality.
Key Deliverables Achieved:
- Delivered a multilingual platform with a user-friendly dashboard.
- Implemented authentication, chat, and a rich text editor.
- Managed role and user permissions, including Two-Factor Authentication (2FA).
- Established a robust media library for file management and versioning.
Key Aspects Addressed:
- Ensured seamless integration with the LSM platform.
- Coordinated with social media APIs for enhanced marketing capabilities.
- Facilitated localized website support for McDonald's Netherlands.
- Streamlined the reservation process for children's parties.
Conclusion
The MPromo project is an integral component of the broader LSM initiative, contributing to the modernization and expansion of McDonald's digital marketing and promotional capabilities.
