E-commerce
McDonald's Promotion
Affiliation Cloud
- My Role
Full Stack Engineer
- Client
Raketech Group LTD
- Category
Marketing
- Start Date
Feb 2022
- End Date
Sep 2022
- Location
Malta
- Backend:
PHP 7, Laravel 8, PHPUnit
- Frontend:
JavaScript, Vue 2, React.js 17
- Database:
MySQL 8
- Hosting:
AWS/Azure
Overview
AffiliationCloud is a comprehensive platform designed to optimize affiliate marketing operations, particularly for companies within the iGaming sector. Developed by Raketech, a leading online affiliate and content marketing company, AffiliationCloud provides a range of tools and services aimed at both advertisers and publishers. Here's a detailed breakdown of what the service offers:
- Affiliate Management: The platform allows advertisers to connect with multiple publishers, manage deals, and track performance in real-time.
- Data Insights: Users can access detailed analytics to monitor the effectiveness of their campaigns and make informed decisions.
- Compliance and Support: The platform offers compliance management features and provides support for marketing materials and content creation.
Key Deliverables Achieved:
- Developed a comprehensive platform that allows advertisers to manage multiple affiliate relationships from a single, user-friendly dashboard.
- Implemented advanced analytics and real-time tracking features to provide detailed insights into campaign performance, enabling data-driven decision-making.
- Integrated automation tools to streamline the reporting and invoicing processes, reducing manual workload and improving efficiency.
- Designed and deployed tools like the Toplist Widget, allowing publishers to easily display and manage affiliate offers on their sites.
- Built compliance management tools specifically tailored for the iGaming industry, ensuring that users can maintain adherence to complex regulations.
- Developed a scalable infrastructure capable of supporting businesses of various sizes, from small operations to large enterprises.
- Expanded the platform’s capabilities to support global operations, enabling users to manage and optimize affiliate marketing efforts across multiple regions.
- Integrated diverse payment options and flexible schedules to facilitate seamless financial transactions between advertisers and publishers.
- Established a framework for continuous updates and enhancements, ensuring the platform evolves with industry trends and user needs.
- Provided content creation and marketing support services, helping users generate effective promotional materials that align with industry standards and compliance requirements.
Conclusion
AffiliationCloud has proven to be a robust and versatile platform for managing and optimizing affiliate marketing activities, particularly within the iGaming industry. Through our development efforts, we have successfully integrated advanced technology with a user-friendly interface, enabling both advertisers and publishers to thrive in a highly competitive market. This service not only streamlines operations but also provides critical insights and tools that empower users to maximize their performance and maintain regulatory compliance, positioning them for sustained success in the dynamic affiliate marketing landscape.
