E-commerce
McDonald's Promotion
Thrifty Pig
- My Role
Full Stack Developer
- Client
(confidential)
- Category
Highly Loaded
- Start Date
Jan 2021
- End Date
Aug 2021
- Location
USA
- Backend:
PHP 7, Laravel 5.8, RoadRunner Server
- Frontend:
JavaScript, core.js 3, JQuery 1.4
- Database:
PostgreSQL 11
- Hosting:
AWS
Overview
In my role as a Full Stack Developer, I contributed to the Thrifty Pig Project, a collaboration with a confidential client in the market research sector. This project serves as a vital platform for market research, partnering with over 350 prominent consumer brands and retailers to gather invaluable feedback from consumers. The Thrifty Pig website enables consumers to participate in surveys regarding their shopping habits, product preferences, and brand loyalty. In return for their insights, participants earn points redeemable for cash, gift cards, and various rewards. This project was created in part for government organizations, but I can't share all the details due to a non-disclosure agreement (NDA).
Key Deliverables Achieved:
- Established a proprietary Single Sign-On (SSO) service.
- Developed a system for generating survey links and communicating with users.
- Created a dedicated service for survey creation.
- Implemented a mechanism for refunding customers.
- Introduced a system for referral bonuses and discounts for loyal users.
- Designed a user-friendly interface for crafting comprehensive reports, encompassing over 80 influencing factors like location, race, age, marital status employment, nationality, culture, and more.
- Created a market research service to give brands insights into consumer preferences and loyalty.
- Implemented a platform for sharing opinions and aiding other buyers in informed decision-making.
- Organized sweepstakes and raffles with appealing prizes.
Key Aspects Addressed:
- Developed a rewards system for survey completion, including cash, gift cards, and more.
- Enabled consumers to influence product choices through feedback.
- Delivered a user-friendly survey experience.
Conclusion
The Thrifty Pig Project represents a comprehensive and valuable market research platform that delivers diverse benefits for both brands and consumers while maintaining strict confidentiality and privacy.
